Arditiya: A 5-star marketing executive

Arditiya Chandra Putra, an alumni of the Northwest Community College Initiative (NWCCI), studied tourism and hospitality at Whatcom Community College in 2011-2012. Here he describes how he leveraged the marketing skills he learned during his internship to gain a job that eventually led to his promotion to marketing communication executive at a 5-star hotel in Jakarta, Indonesia.  

I was in the hotel photo-shoot project (1)

During my studies pursuing tourism and hospitality management, I had a chance to practice skills through an internship at the Bellingham Senior Activity Center. For about one and half months, I did my part as a public relations officer. It was such a great opportunity for me to learn things as I knew I wanted to be in this field. I managed the organization’s social media (Facebook) and newsletter, such as updating the content. Also, I did a little graphic design in making posters, helped them organizing events. They also taught me how to make a press release.

MC - Hotel Anniversary (1)Now I work for a 5-star hotel, Pullman Jakarta Central Park, in Jakarta, the capital city of Indonesia, in the marketing communication department. I joined the company as a marketing communication coordinator, and a year later I got a promotion to marketing communication executive. The experience during the internship had helped me a lot; for instance, giving me an idea about what the field is like.

Now I have the responsibility of overseeing my department. I organize internal events, such as painting exhibitions, the hotel anniversary, and some other special occasions. I write press releases and make contact with local and international media for to promote the hotel and gain exposure. I also manage the hotel’s social media, such as Facebook, Twitter, and Instagram, as well as take care of the responses at TripAdvisor. There are many other tasks to get done on a daily basis or in short-term period of time, but I have been enjoying it.

Christmas Tree Lighting with orphans with impairmentThe NWCCI program is part of the Community College Initiative, an exchange program sponsored by the U.S. Department of State’s Bureau of Education and Cultural Affairs.

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